Google Analytics 4
Enterprise-grade web and app analytics from Google
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Web Analytics
Google Analytics 4
Pricing
Free for up to 10,000,000 hits/month.
Free for most sites. GA4 360 starts around $50,000/year for enterprise contracts.
Use the pricing calculator to compare costs at your traffic level.
Features
- —Cookieless
- —GDPR-friendly
- ✓Realtime data
- ✓Custom events
- ✓Funnels
- —Heatmaps
- —Session recordings
- —A/B testing
- ✓Product analytics
- —Self-hostable
Comparisons featuring Google Analytics 4
- Google Analytics vs Plausible
Choose Plausible if you need cookieless, GDPR-friendly analytics with a lightweight script. Choose GA4 if you need deep integration with Google Ads, BigQuery, and enterprise-scale reporting at no direct cost.
- Google Analytics vs PostHog
GA4 is a free, general-purpose web analytics platform deeply integrated with Google. PostHog is a product analytics suite with event tracking, funnels, session replay, and feature flags — better for SaaS and app teams.
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