Methodology

Editorial independence

AnalyticsVS is an independent comparison site. We are not owned by any analytics vendor. Some links are affiliate links (see our disclosure page), but affiliate relationships do not influence our comparisons or benchmark results.

Comparison methodology

Each "X vs Y" comparison is written to answer a specific search intent: which tool is better for a given use case. We lead with a direct answer, include a structured feature comparison table, and end with an honest bottom-line verdict.

• Feature data is sourced from vendor documentation and verified manually.
• Pricing data is checked against vendor pricing pages and dated on each profile.
• We note when a tool is better for a specific audience rather than declaring universal winners.

Pricing calculator methodology

The pricing calculator uses published vendor tier data stored in our tools directory. Each tool has its own pricing model:

• Pageview-based (Plausible, Fathom): tier lookup by monthly pageviews.
• Free tier (GA4, PostHog): free up to published limits.
• Session-based (Hotjar): estimated from pageviews with stated assumptions.

Calculator results are estimates. Vendor pricing changes, promotional offers, and annual billing discounts are not always reflected. Always confirm on the vendor's website.

Benchmark methodology

Script performance benchmarks are recorded by AnalyticsVS on controlled test pages. We measure transfer size, decoded body size, and main-thread blocking time under defined network and device conditions.

• We never publish estimated, scraped, or AI-generated performance numbers.
• Benchmarks marked "pending" have not yet been recorded.
• Each published benchmark includes the test date and environment details.
• Raw results will be linked when available.

Updates and corrections

Analytics tools change frequently. Each page shows a "last updated" date. If you find inaccurate information, please reach out so we can correct it.